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The Author’s Guide to Marketing: Make a Plan That Attracts More Readers and Sells

Like it or not, marketing has become part of every author’s job. But believe it or not, marketing doesn’t have to make you miserable.

In The Author’s Guide to Marketing, publishing insider Beth Jusino guides you past the one-size-fits-all formulas and over-hyped fads, and shows you how to build a strategy that works with your unique time, talents, and resources. You’ll find dozens of ideas that will help you launch and sell your book both online and off. There’s even a template for you to organize your own personalized marketing plan.

Whether you’re self publishing, traditionally publishing, e-publishing, or are just thinking about publishing at some point in the future, this is the resource that will help you take your career to the next level. You might even find some things that you’ll enjoy.

By: Beth Jusino

SKU: 00041 Categories: ,

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Some of the many great reviews:


“If you’re looking to learn about the reality of marketing your own book, this is the gold standard.” –Paul Jarvis, bestselling author of five books, including The Good Creative

“This is a book that will help authors succeed. I love it.” –Chip MacGregor, President, MacGregor Literary Agency

“Beth provides a refreshingly candid resource. If you want your new book to do more than simply sit on a shelf (real or digital), The Author’s Guide to Marketing should be required reading.” –M.D. Grayson, author of The Danny Logan Mysteries

“This one will stay on my bookshelves (highlighted, sticky-noted and underlined in red pen!)” –Kellie Coates Gilbert, author of A Woman of Fortune

“Buy Beth’s book immediately and benefit from her decades of experience, her clearheaded thinking, and her uncanny ability to help even the most perplexed authors succeed.” –Geoffrey Tumlin, author of Stop Talking, Start Communicating

“Fresh, innovative and insightful, The Author’s Guide to Marketing offers an excellent overview of the promotion strategies available to authors in today’s challenging environment and how they can make a difference to your book promo efforts. If you ever wondered what your author’s marketing plan should look like, this is it!” –Dora Machado, award-winning author of The Stonewiser series and The Curse Giver

“Beth Jusino leads by example. She recognizes that many writers, like myself, would rather impale themselves on a dull pencil than attempt marketing their novels. Her instructive approach is conversational, entertaining, and insightful.” –Christa Allan, author of The Edge of Grace and Test of Faith

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